What are the 4 types of SEO?

What are the 4 types of SEO?

The 4 types of SEO are on-page, technical, off-page, and local SEO. On-page covers content, titles, headings, internal links, and search intent. Technical SEO handles crawling, indexing, canonicals, site speed, and structured data. Off-page SEO builds authority through links, mentions, and brand signals. Local SEO matters for businesses chasing visibility in maps and google.com.au results, so our local SEO guide breaks that down further.

In practice, the 4 types of search engine optimisation overlap, and clear answers backed by sound technical foundations are what earn rankings. If you are comparing providers, these are the main areas to evaluate using our agency selection guide.

Next step: Read our search engine optimisation guide for the broader framework behind the 4 types of SEO.